Friday, Toxicologist Aria McCall at the Courtyard Marriott and Saturday, Marketing Guru Brian Meeks at Space Center Houston.
Friday, Sept. 6th: Aria McCall
Ms. Aria McCall is a graduate of Texas A & M university with a Bachelor of Science degree in Chemistry. She has worked in both the Dallas and Tarrant County Medical Examiner’s offices for a combined 18 years as a forensic toxicologist.
She is board certified as a Forensic Toxicologist Specialist from the American Board of Forensic Toxicology and currently holds the position of Technical Lead in her department.
In addition to her casework, she also helps train new employees in toxicology and provides expert testimony in the area of forensic toxicology for cases going to court.
The Dose Makes the Poison:
Forensic Toxicology and Why It Matters In Fiction
An overview of the field of forensic toxicology and how we fit into death investigations, criminal cases, and the legal system. A little science thrown in for a background into the forensic laboratory setting and the types of drugs and specimens that are tested. A few case presentations and resources for context into how forensic toxicology plays a part in a larger investigation.
McCall's talk will be held at The Courtyard Marriott in the Discovery Room on Friday at 7pm
Saturday, Sept. 7th: Brian D. Meeks
Brian Meeks is a fiction author with twelve novels across five genres. He has used his background in data analytics to turn his once hobby of blogging into a full-time career as an author. In addition, he's penned five non-fiction books, including his most successful; Mastering Amazon Ads: An Author's Guide and his newest, Mastering Amazon Descriptions: An Author's Guide.
He teaches and coaches authors and manages a group for helping with marketing, Mastering Amazon Ads: An Author's Guide - Beta on Facebook.
A former member of Toastmasters, he has done
competitive speaking, and regularly speaks at author conferences.
Morning Workshop: Amazon Ads
Easy to learn.
Tough to Master.
The trick to Amazon Ads is knowing what's important to focus on. Is it impressions, clicks, ACoS? How do you tell if an ad is a good one?
Does the ad copy matter? What about the CTR (click through ratio)?
These are the most common questions and well cover them all.
And then we’ll get to the important stuff.
Because, AMS ads are more than just coming up with pithy saying. It's about bid testing, analyzing results properly, and understanding how the ads fit into your overall picture of marketing. And it's about how your description converts.
When we are done, you'll know where to begin and more importantly, what NOT to worry about.
All of Meek's talks on Saturday will be held in the auditorium at Space Center Houston
Afternoon Workshop: Describing Your Book
Is your description doing its job?
If it's a synopsis of the book, it may be letting you down.
In this session we will talk about the keys to effective copywriting for descriptions. We'll investigate hooks, formatting, and storytelling that gets people to read all the way to the call-to-action and then buy (or download). An author who understands the basic principles of proper copywriting will do better in all aspects of their book business, from writing newsletters, to query letters, and synopses.
Do you have a Facebook Author group for your fans?
Well, we can make your fans into super fans by getting them to be more engaged. This happens with copywriting.
This is the easiest thing you can do to help sales and brand building.
And it just costs a bit of time to learn Mastering Amazon Descriptions.
Directly across the street from The Courtyard Marriott
Houston NASA/Clear Lake
Room Block: September 6-8 2019
Standard Single King Bed: $99
Standards Two Queen Beds: $99
Hotel # 281-333-0220
National Reservation # 888-236-2427
--Mention Starfish Writers Conference
when making reservations by telephone--
**Cut-off date for group block is August 23, 2019**
On-Site Bistro Restaurant serving breakfast, dinner and evening beer, wine and cocktail services
24-hour Market Store
multiple restaurants within walking distance of hotel
complimentary workout facility
outdoor pool and splash pad